IIT Delhi opens admissions for Executive Programme in Brand Management

New Delhi, Aug 12 (INB) The Continuing Education Programme (CEP) of IIT Delhi has opened admissions for Batch 05 of its six-month Executive Programme in Brand Management, focusing on artificial intelligence, digital branding, consumer insights and emerging technologies, according to an official statement on Wednesday. The live online weekend programme is designed for working professionals, entrepreneurs and business leaders and aims to strengthen their understanding of brand management while providing contemporary perspectives on AI in branding and marketing, digital and content marketing and consumer analytics, the statement said. The programme will be delivered through case studies, guest lectures, panel discussions and an industry-mentored capstone project. It will also include an immersive learning experience at the IIT Delhi campus, it said. The curriculum covers strategic brand management, consumer behaviour and insights, integrated brand communication, AI in branding and marketing, digital and content marketing, consumer analytics, brand innovation, luxury and global branding, and brand leadership, according to the statement. Commenting on the programme, Prof Mahim Sagar, Professor and Former Head, Department of Management Studies, IIT Delhi, said brands are increasingly being shaped by strategic thinking, consumer understanding, innovation and technology. The programme is open to graduates from recognised universities and working professionals in branding, marketing, communications, entrepreneurship and related fields, the release said. The programme fee is Rs 1.20 lakh plus GST, while the application fee is Rs 1,000 plus GST. Successful participants will receive a certificate from CEP, IIT Delhi, subject to fulfilling programme requirements.